As a Marketing Consultant for Lark Shoes, I spearheaded a comprehensive marketing strategy that included planning and executing the grand opening for their newest store locations in San Rafael and Greenbrae. Through targeted social media ads and posts on Facebook, Instagram, and TikTok, I successfully boosted reach, engagement, and website clicks, resulting in increased foot traffic and overall sales. By aligning social media content with the store’s brand identity, I created campaigns that resonated with the local community and engaged new customers.

Research and consulting work included:

• • Managed the Brand Identity
  • Social Media Ads
  • Direct Mail Campaign
  • New Store Promotion
  • Media Recommendations

LARK SHOES WEBSITE