In my role as a Marketing Consultant at Cabernet Corp, I developed and executed comprehensive marketing strategies tailored to increase brand visibility and customer engagement across digital and traditional channels. Leveraging press outreach, social media, and targeted campaigns, I worked to expand Cabernet Corp’s reach and foster a deeper connection with customers.

Central to my responsibilities was shaping the brand identity and defining brand attributes for each wine line. This involved creating cohesive artwork, sell sheets, accolades, tech sheets, and sales presentations that highlighted each brand’s unique strengths. Additionally, I ensured all compliance requirements were met, navigating the complexities of state, national, and international trade laws pertaining to alcohol.

Beyond branding, I built, wrote copy for, and managed websites for each wine brand, creating engaging digital experiences that effectively communicated each label’s story. I also collaborated closely with the sales team to stay ahead of market trends, delivering on strategic opportunities that supported Cabernet Corp’s growth in a competitive market.

Research and consulting work included:

• • Managed the Brand Identity
  • Defining Brand Atributes for the Wines
  • Marketing Materials
  • Sales Presentations
  • Managed the Websites

CABERNET CORP WEBSITE