This was a fun opportunity to revive a run-down old bar and create a new concept in this space in San Diego. With deep research into the local demographics, needs and opportunities, we did an interior and exterior overhaul and transformed the space to a lively spot for happy hour, karaoke and great food. We developed a fun concept for fresh, traditional Mexican seafood with modern twists on classic mariscos. From tacos and ceviche to aguachiles, La Barca offers signature homestyle dishes originating from south of the border, served up in a casual, relaxed atmosphere.

I developed a marketing plan with: 

• • Brand Architecture (including the name, brand mission and promise)
  • Creative (logo, menus, invitations, table tents, social media graphics)
  • Lead generation campaign
  • Go-To-Market Plan
    • PR Strategy
    • Social Strategy
    • Creative Strategy
    • Opening Day PlanMedia Strategy