After extensive demographic and branding research, I defined a name, a new concept and a brand that embodied the food, passion and atmosphere to occupy an empty space in the Convoy district of San Diego. I created a thorough approach and highly effective methodology to define the new concept, Take the Bait restaurant.

Research and consulting work included:

• • Competitive restaurants
  • Local demographics and personas
  • Positioning and brand voice
  • Visual style
  • Media Recommendations
  • Press relations/external messages
  • Grand opening strategy
  • Ongoing business development and partnerships

The seafood boil in the logo’d bucket with crab and corn strewn all down the paper table cloths lends the fun and unique atmosphere that the clients were seeking. Cocktail flights on logo’d wooden boards provide a perfect Instagram shot that has boosted their followers and presence. 

TAKE THE BAIT WEBSITE